FRANKFORT, Ky. (KT)—Television and radio stations throughout Kentucky are uniting in a statewide fundraising drive this month to combat hunger and food bank shortages in the wake of the COVID-19 pandemic.
Through the drive, called “Kentucky Broadcasters Uniting Against Hunger,” members of the Kentucky Broadcasters Association encourage viewers and listeners to contribute monetary donations to support hunger relief efforts of all seven regional food banks serving the state.
The goal of the campaign is to raise $250,000 before April 17. All proceeds will go to Feeding Kentucky, the statewide food bank network, and provide resources to meet the increased need for emergency food assistance as a result of the pandemic.
“Even before the crisis struck, 1 in 7 Kentuckians struggled with hunger,” said Tamara Sandberg, executive director of Feeding Kentucky. “It has only gotten worse as Kentuckians face lost wages and missed school meals, and with seniors isolated at home. We are grateful to Kentucky’s broadcasters for this great effort to ensure every Kentuckian has enough food to eat during these challenging times.”
Feeding Kentucky’s seven food banks provide food to all 120 counties and serve an estimated one in seven of all Kentuckians annually. Last year, it distributed 72 million meals in partnership with more than 800 charitable feeding agencies such as pantries, soup kitchens and shelters.
“The Kentucky Broadcasters Association is proud to partner with Feeding Kentucky on an awareness initiative to immediately assist food bank shortages due to COVID-19,” said Chris Winkle, president and CEO of the Kentucky Broadcaster’s Association. “Radio and television stations across the state will be utilizing traditional over-the-air and social platforms to ensure that Kentuckians have a healthy supply of food and nourishment in this time of great need.”
To make a donation, you can visit FeedingKY.org/unite, or call (502) 699-2656.